🥕 Should you write a newsletter?... 📝

Hey tomorrow is my birthday! Should I do something fun??

🥕 Should You Write A Newsletter?… 📝

There is no other audience that you can build that you literally own like you can with a newsletter. If you build an audience on X, Facebook, Instagram, TikTok or YouTube, if those platforms went away or got banned in the country you live in, you are basically screwed. All your hard work over the years all gone in an instant.

No one is banning emails, that's for sure. Someone's email address is your most prized possession. This is someone who agreed for you to send them an email anytime you have something to say. Just think about that for a minute. Isn't that amazing?

When they scroll through their social apps, their attention is all over the place and it's mostly focused on entertainment. When they get and open an email from you, it's just them and you. It's a much more cozy and intimate thing. If you are real and authentic, nothing beats sending a newsletter to your audience.

Please keep in mind that creativity and originality will play a big role here. Take our advice not as "do this exactly", but more of a guideline, so that your newsletter is effective.

If you put the work on this, there will be nothing more valuable in your business. 1000 readers of your newsletter is worth 100x what 1000 followers on X are worth.

Set-Up And Schedule

If you Google "newsletter apps", you will find dozens and dozens of apps that can help you with everything from hosting, to writing, to getting more readers and so on. It's really easy to get sold on those things and pay hundreds of dollars a month for those services. If you have that kind of budget, you can definitely test out a few of them and see how you like it.

I've always set up all my businesses to be frugal in the beginning, prove the concept and then scale when you have revenue. Investing time and money into other apps to help you takes away from doing the work, and in my humble opinion a form of procrastination. Don't look for shortcuts here. You need to do the work. You need to get good at writing and find the time to be consistent with it.

By the way, a newsletter is a form of direct response marketing. And to me the king of DRM is Dan Kennedy. If you are going to take any of this seriously, I would download and read many of his books on the subject. They are all amazing.

So, decide! Are you going to send a daily one or a weekly one?

What To Write About

You have to walk a fine line between what you are passionate about and what your ideal audience member wants to read.

If you just focus on your passions and really geek out on them, the “techno babble” may be too much for your daily reader. They want something snappy.

On the other hand if you are not passionate about what you are writing about, you won’t stick around for long. And in this game, it takes years to build a solid email list.

So be somewhere in the middle. Be passionate but not crazy.

Where is your reader?

You’ve got it all down and you know exactly what to write. But where are you going to find the reader? This is where you need to sit down and figure out where online your reader mingles.

Is it on X? YouTube? Who would see your content and go “hey, I’m super interested in stuff like this!”?

Here’s the fun part. Add your newsletter to everything you do. Your email signature, profiles, tell friends via text…etc. Don’t expect to have 1000 readers next week. It’ll take time, but it’s so worth it.

If you were on the fence about starting your own newsletter, think less and do more!

This is a great time to start one. You don’t want to be kicking yourself 5-10 years from now when you could of had thousands of readers.

Random meme of the day:

Catch ya tomorrow…

/Wise Carrot/

P.S. If you missed any of our past newsletters, you can find the library right here: https://wisecarrot.beehiiv.com/

If you love this content and know someone else who would… Please please please share it with them! I’d love to shout you out on a future newsletter and where our readers can follow you. Thanks!