🥕 How to write a killer email sequence... 📬️

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🥕 How To Write A Killer Email Sequence… 📬️

A great email sequence, when done correctly, can basically close sales for you. It's that powerful because the person on the receiving end of them requested them. They went ahead and gave you their email address so you can sell them... How awesome is that?

Now it's up to you to give them the info they need and convince them that your product or service is a perfect fit for them.

Here are 6 things you MUST do/have:

1. Always, and I mean always send your Lead Magnets and other valuable content via email. We do this because we are forcing the prospect to give their email address in exchange for the valuable info. 9 out of 10 will likely never buy anything from you - they just want the free stuff. But we are doing this to find those who will be ready to buy. And usually a good email sequence is enough to put them over the edge and pull out their credit card.

2. The moment you get anyone's email address, it should trigger your general email sequence to your number 1 offer. For us it's our amazing 6-week bootcamp. We don't put it in bold letters on the first email, but it's always there to remind them of how good it is. The emails keep dripping to their inbox and with each one we talk more and more about the bootcamp. Let's be real. If they aren't interested in the bootcamp, they won't buy anyways, so keep bringing it up! What's the worst they can do, unsubscribe? Big whoop... It wasn't your ideal client anyways.

3. You should also have sequences for other things. For example if someone signed up for your low-ticket offer, send them a drip talking about your bigger, life-changing offers. Think of all these sequences as what order of events your prospect is expecting to see. If you send them something too advanced when they are just getting to know you, you'll lose them. On the other hand if they already signed up for a course let's say and have a general understanding of something, you need to have a sequence that speaks to them in that particular way, to upsell to something else.

4. There is no such thing as too many emails. You gotta strike while the iron is hot. When they signed up to get some info or receive your Lead Magnet, they are HOT. In the first few days, they should be getting 1-2 emails right away. Then you can scale it down to a daily email or every other day... For a few weeks. Then maybe once a week for a few months, and so on. After someone doesn't buy from me for 12 months, I put them on a completely different sequence that drips to them once or twice a month with awesome offers.

5. If they haven't unsubscribed, that means there is still interest there. Life gets in the way sometimes and they might be thinking "I'll get to that eventually". Be patient. Instead of getting frustrated that a good prospect hasn't bought yet, focus on bringing in 100x more similar leads this month. Imagine if you always had a massive pipeline. Then it wouldn't matter if one person is taking their sweet time to buy. You have dozens of others who are ready.

6. Each of your emails should have links to all kinds of goodies. From social accounts, to a free quick course, to another PDF download...etc. The best way to do it is with a P.S. Just keep adding them in the end. When the prospect is HOT, they will click on most things. I won't have links in the sequence below, but you definitely should.

Emails have the highest sales ROI. Better than any other marketing/advertising channel.

Don’t sleep on it.

Random meme of the day:

Catch ya tomorrow…

/Wise Carrot/

P.S. If you missed any of our past newsletters, you can find the library right here: https://wisecarrot.beehiiv.com/

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