🥕 Make funnels great again... 🚀

Hello boys and girls, ladies and germs (Tim Ferris voice)

Welcome to the Thursday episode of the Wise Carrot newsletter.

Where we deconstruct… Funnels!

Make Funnels Great Again…

If you are new to the whole business thang, you are probably like WTF is a funnel??

If you are a veteran in the “entrepreneurial arts”, I’m sure you’ve seen and heard them.

Long story short, if you have a business or have tried selling something online or offline, you definitely have had a sales and marketing funnel.

It may not have been great, but you had it.

Here’s what most funnels look like (and why they ain’t workin for ya).

Step 1. Advertisement or a social media post telling the world “This Is The Problem I Solve!”

Step 2. “Here’s The Price”

That’s it. That’s the funnel. Are you making money with that tiny thing? I’m still talking about the funnel btw.

Here’s what a ROBUST, super converting funnel looks like.

You ready?

1. Content/Paid Ads

2. Multiple Lead Magnets (not just 1 random one)

3. Opt-In Page

4. Email Flow

5. Product/Affiliate/VSL/Webinar/Workshop/Newsletter/Community

6. Links To Separate Sites From Each

7. Case Studies / Video Content / Testimonials

8. Pre-Call Worksheet

9. Sales Call

10. Follow Up Systems

11. Made Sale

And this is just around 30% of the funnel. Each of these also can go in a different direction depending on how the lead responds to each step.

Some will go all the way down the funnel to your high ticket offer and buy. This cycle may take weeks or months. Even over a year!

Some will bounce on step 4 and see a side product that you offer that fixes their specific problem perfectly. They will have no interest to keep going down the funnel.

The point is that if your funnel is 2 steps… You are missing out on 95% of business.

You just don’t know where each of your leads decides to buy.

Run them through it, give them all the info they could ever need, be there for them… And you know what?

At that point you built enough trust for them to pull the trigger.

Now, I understand there is a lot here. But I can’t make these newsletters be 2 hour reads.

We’ll dive into all of these in the next few weeks.

We are putting together some awesome training that you’ll be able to download for free here shortly.

Random meme of the day:

Thank you for reading!

/Wise Carrot/

P.S. If you missed any of our past newsletters, you can find the library right here: https://wisecarrot.beehiiv.com/

If you love this content and know someone else who would… Please please please share it with them! I’d love to shout you out on a future newsletter and where our readers can follow you. Thanks!