The most common question I hear is...

Can you believe it’s Thursday?

We are only 7 months away till the end of the year.

Do you remember how you said 2024 was going to be your year?

If you aren’t on track right now, you still have time to put it right.

Are you the person you need to be right now?

Are you showing up daily?

Are you surrounding yourself with the right people?

Let’s talk about you today.

Now over the many years of being in the business and Entrepreneurial space, there’s one question I’ve continuously got every day for the last 3+ years.

This question is one which I feel has a lot of answers to and very rarely are any of them right.

The question is:

“What content do I post on social media to attract paying clients for my business?”

Now the old way of doing this was to just post an offer out there and see what stuck.

Sometimes you could close 10ks worth of deals in a single weekend.

Others, you may hear nothing but crickets.

You ever heard of throwing s**t to the wall to see what sticks?

That was the strategy.

You could also spam 100 DM’s per day pitching your services and get clients.

Now your audience is more sophisticated, aware and switched on more than ever before.

They can smell a “sleezy sale” from anywhere.

Chances are that right now you’re posting content on your social media offering your programs and hearing nothing back.

I also know that you sit there wondering what to write about only just to get frustrated and post something off the top of your head only to make sure you have something out there right?

Now you have 2 choices.

These choices are the following:

1. You write “How To” content
2. You write “How I” content

There’s a small change but a BIG difference

“How To” content is teaching people effectively what you know and how they should overcome their problems through your content produced solution.

This can be effective and has been for a long time, however right now people are loving people.

Writing from a place of “How to” feels like you’re copying and pasting from Google.

What do I mean by this?

Well people enjoy the following:

> Authenticity
> Vulnerability
> Transparency
> Documentation
> Journeys
> Stories

The best way to write content now is to document your own progress.

Talk about:

> The goals you’re setting
> How you’re going to achieve them
> Your origin story
> The challenges you’ve overcome
> The problems you’ve solved
> The lessons you’ve learned
> What you like doing for fun
> What’s happening behind the scenes
> What you’re coaching your clients
> The programs you’re working on

Allow your audience to get to know YOU in order for them to get to know your offer.

Now what are some action steps you can take from this newsletter to get ahead?

Reflect on your origin story

Write down your wins, losses, challenges, problems, achievements, milestones and everything in between.

Your goal here is to make people fall in love and follow YOU for YOU.

You know yourself better than anyone.

You know how to solve your own problems better than anyone.

You know what makes you tick better than anyone.

Why not write to yourself and in effect, write to your ideal client?

I mean your ideal client is you right?

Solve problems for the less experienced version of yourself.

It’s how you stand out now.

Spend more time thinking and creating.

- Write to yourself
- Build for yourself
- Sell to yourself

This is the new way of creating high level content.

I hope this helped and if it did, let us know by giving us a “Content” reply to this email.

Cheers to your success

Catch ya tomorrow…

Random meme of the day

/Wise Carrot/

P.S. If you missed any of our past newsletters, you can find the library right here: https://wisecarrot.beehiiv.com/

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